Why women of 40 and 50 are the new ‘ageless generation’

Lean, lithe, beautiful and effortlessly cool, Polly Kemp teaches yoga at the hip hotel and members’ club Babington House in Somerset. She’s addicted to Instagram and loves fashion and travelling.

But no, she’s not the woman on the left – that’s her 19-year-old daughter Iggy, a model who lives in London. Polly (right) is a mother of three (she also has sons Gabriel, 22 and Finlay, 17, with her photographer husband Iain) and is 51.

‘Don’t get me wrong. I’m under no illusion that I am 19 or look 19; I’m very comfortable in my own skin – lines, grey hair and all,’ she says.